Sharing Size


Remember like 5-10 years ago when a big bag of M&M’s was just a BIG BAG of M&M’s? It was just an option. A choice. Do I want some M&M’s or do I want some-and-a-half M&M’s? Now the slightly bigger bag of M&M’s has all this preloaded judgement and shame. First of all, it provides the nutritional information for one serving, then goes on to the describe the bag as something like two and a half servings. A bit of nearly impossible math later and you feel bad for wanting to eat 28 M&M’s instead of 11. Then, as the panels above suggest, the bag is labeled “Sharing Size.” This is a masterful one-two punch of shame. First, it implies that only a gross garbage monster would eat the entire bag in one sitting. THEN it goes on to imply that only a gross garbage monster with no friends would eat ANY amount of M&M’s alone! This bag isn’t for you! It’s for you AND your friends! Call them up, “Hey dudes! You got plans for tonight? NOT ANY MORE! I’ve got a Nestle Crunch bar that breaks into 4 pieces and explicitly states that it is to be shared with my buddies! You’ll bring the beer and the music? SOUNDS LIKE A FUCKING CANDY BAR PARTY!!!”

“Sharing Size” is such a horseshit excuse. It’s a smokescreen; a cop-out that absolves the candy company from any wrong doing if you eat a million candy bars and die in a chocolate ditch. “We told him to share. Did he heed our words?” Big candy bars used to be called “King Size.” Some still carry this nomenclature and I prefer it by far. It’s the exact opposite of “Sharing Size.” “King Size” implies that I am the sole RULER of this candy bar, and under no obligation to parse it out to the peasants groveling in their own squalor in the mucky fields far beneath the chocolate tower that contains my delicious throne. “Oh, the serfs are unhappy, you say? Let them eat SHIT, cuz the candy is for THE KING! It says so right on the wrapper.”

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  1. Fun size is a lie! There is nothing fun about a tiny piece of chocolate. They should call it what it really is. Cheapskate-Halloween-Size.

  2. The only modified name for “the big one” I’m not totally against is with snickers bars. It’s literally just 2 bars in a longer package: 2 to-go. It makes no judgement on wether you’re having both yourself, and one generally doesn’t eat the candy while standing in the store (so “to-go” is appropriate) All the “sharing size” stuff is malarkey. MALARKEY!

    • hah! Yes. I was thinking about this as well. “Do whatever you gotta do, just don’t do it here. Take your 2 entire candy bars and GTFO.”

  3. Haha, I agree! I wouldn’t mind if the bag listed multiple servings per bags; but sharing size is ridiculous. Even if you have four great friends, when could four people ever agree on the same candy bar, or any food item? Nonsense, I tell you.

  4. Maybe it’s a regional thing. Up here on the northeast coast we have “family size,” which has the same effect.

    i.e. “Shame on you, fatty, that could’ve fed an entire family.”

  5. The reason they label things “sharing size” now is because people complained that they weighed 600lbs because they didn’t KNOW that you weren’t supposed to eat 6lbs of M&M’s a day. Nothing on that bag says that you’re not supposed to eat this all yourself. Packaging is “judgemental” because people are stupid.

  6. I don’t care about label text as much as content. Specifically thinking of the dark day that manufacturers realized they could replace true king-size bars with midget bars that don’t add up to the volume of the king-size. It fills about the same shelf width with lies.

  7. Where i live, they don’t actually comment on the size of candy containers on the label. There’s no “snack size”, “sharing size”, “king size” or “party size” chocolate bars. There’s “50 g”, “100 g”, “200 g” if you go for the bulk rates and maybe even “300 g” in rare cases. Numbers in that kind of range, written in small print on the back of the wrapper, to tell you how much candy you’re getting for your money. Nothing more.

    [“Americans can’t be expected to be able to count” joke goes here]

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