Microsoft once again has their alchemists hard at work trying to decipher the formula for “Apple Cool” and distill it into a easily replicable process. Let’s look at their last 3 “cool” efforts:
Windows “Mojave”: “Hey! Did you hear how shitty Vista was? You did? Well check this out! You like it? Oh really? THIS IS VISTA YOU IDIOT! HAHAHAHAHAHAHFUCKYOU!”
Now take out the part where they say “Vista.” That’s the campaign. They aren’t selling anything but confusion.
Microsoft Gurus: Well this hasn’t really started yet, but I assume it will go something like, “I want to buy a PC.” “Great! You know it has Windows Vista. Let me extoll the virtues of Vista to you… the Visturtues, if you will.” “Yeah, that’s cool… I’m going to buy a Mac. You guys sell those too right?”
Now, I realize this comic isn’t actually about MS Gurus, but it did give me an opportunity to show you Best Buy through my eyes. I went with Josh to buy a camera at Best Buy a while back and they were seriously trying to sell him a replacement plan that didn’t cover anything beyond the manufacturers warranty. When I pointed that out the WarranTard in question died a little inside and finished ringing us up.