MACavelion April 16, 2008
Alternate Title: “Bob has bitch tats”
The Zune Guy has asked Microsoft for permission to change his name to “Microsoft Zune.” I hope they respond by murdering him with tanks.I know it’s a little late in the game to be hating on the Zune (and a little too easy), but this douchepipe is somehow excited enough about a second rate music player with a patronizing and pathetic marketing campaign that he forever ruined his flesh and is attempting to do the same with his name.
The Zune is the “me too” of the iPod generation. If you have one and love it, great. Hold on to that feeling. It’s not the player I hate. It’s the manufactured cool that they so desperately tried to perfect. M$ tries to force cool with indie kids in the ads, and slogans like “welcome to the social.” Welcome indeed. Seeing people buy the Zune when it first came out and desperately try and find this “social” they had heard so much about reminded me of when I was 9 and I got a Laser Tag set for X-Mas. Only I was the only kid with Laser Tag that I knew and it only came with one gun. So imagine 9 year old me sitting on the floor, weeping and shooting myself in the chest with a Laser Tag gun. “The Social” is exactly that pathetic. More so, since I eventually got a Laser Tag Robot (not kidding at all) that shot back at me. “Here, kid. Have a robot instead of a friend.” Sounds bad, but there’s certainly no Zune robot that lets you trade music with it via wifi when none of your real friends have Zunes. If there was, I’m sure it would be a nice shade of turd brown.
The iPod’s at the time were white and black. White like the smiling face of angels and black like the glassy ocean at midnight. The Zune is the color of your dinner when you see it for the second time. Maybe that’s it. They wanted it to be familiar. Like shit. Everyone shits, so everyone will identify with it. WELCOME TO THE FECAL!
UPDATE (from the comments)
As a device I have NO problem with the Zune. Its the artificial “social” aspect of it that MS tried to force. Apple puts the iPod out there and lets the users make it cool (even if that was their gimmick all along, it was subtle). MS is like, “here’s our MP3 Player, also it makes you cool and have friends and everyone wants one and you should have Zune clubs and make out parties!”
You know MS executives sit around conference tables trying to figure out the formula for “hip.” So far they haven’t cracked the code.