Firefly Star Wars mashup shirt, Mal and Han Solo, Serenity shirt
Geeky t-shirts by me and Wil Wheaton at! Woohoo! 

I want to preface this by saying I think J.J. Abrams has done more for elevating geek pop culture in the last decade than anyone in Hollywood, save for Joss Whedon. Thaaaaaat saaaaaaid… he has a bit of a tendency to shroud his projects in so much mystery that over enthusiastic geeks (his core audience) begin to obsess over every nuance and minute detail of whatever information he presents them with (in the forms of teasers, trailers, quotes, etc.). To make things MUCH worse, he KNOWS we do this so he pokes the bear at every turn. That shot of Spock “dying” in the Intro Darkness Japanese trailer was JUST TO FUCK WITH US. And who knows? He might be doing a “double secret fuck you” and having Spock actually die in the movie.

The shroud of mystery surrounding Cumberbatch’s villain character is even more ridiculous. They LOVE that we think he’s Kahn despite their insistance that he isn’t. Then they love that we think he’s Gary Mitchell. Then they release his character name and no one’s ever heard of it. But that could be a red herring too! They know we’re going to be frustratedly guessing until the film debuts, which CAN be part of the fun, but to this degree (as with nearly ALL Bad Robot productions past) the level of mystery and guessing and red herrings and clues and misdirections raise our expectations to such an unprecedented level that NOTHING they present us with as a final product can live up to those expectations. That said, Star Trek (2009) is a not only a perfect Star Trek movie, it is a perfect movie. And with that knowledge stowed away in my brain spaces, I am allowing myself (this time) to have essentially no expectations about Star Trek: Into Darkness other than an anticipation of big big fun.

COMMENTERS: Do you think the secrecy surrounding certain geek movies is getting out of hand? Are we more prone to fanboy disappointment when the layers upon layers of mystery don’t unravel in a way that meets our expectations? When did geek movie/tv pay off or frustrate you the most?

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