I had previously mentioned that the airing of a commercial for a video game on stage between bands at the Dethklok concert was… unwelcome at best. Turns out that particular part of the show hasn’t been very well received by the audiences at each of their tour stops. I assume the fire that halted a San Francisco Dethklok show was the result of a disgruntled fan that didn’t want to be sold anything else after purchasing a $30 ticket with $15 in convenient charges, a $25 shirt and several $4 beers.
It was a lot like the first time I saw a commercial at a movie theater instead of just trailers. You’re excited for the entertainment you’ve paid for and are about to enjoy and then something happens to make you feel ashamed and dirty. When they began projecting the advert on a 50 foot wide screen in front of us Josh panicked and began trying to fast forward the concert. I explained that what were were experiencing wasn’t recorded on a Tivo but was actually a live event that couldn’t be time-shifted. He then tried to delete the torrent. I just held him as he acted out his paranoid psychosis and wept.
I get it. Touring is crazy expensive, and when a corporation approaches you and offers to foot some or all of the bill if you agree to certain impositions on behalf of your audience it’s probably pretty difficult to say no. I guess it just seemed like the kind of thing that would be more at home at a Panic at the Disco show than a Dethklok concert. That logic, and my disapproval, really don’t make any sense seeing as how “Dethklok” is just an advertisement for an ad supported cartoon, DVD’s and other merchandise. Like I said, I actually enjoy their music regardless of their fantastically entertaining television program.
I remember seeing Weezer at the first Honda civic tour in the early 2000’s. That was my first experience with corporate sponsored rock and roll. There were Honda Civics on the floor of the concert that you could sit in. I think there was a mosh pit test drive too. There were tents where I could play Playstation racing games featuring the all new Civic, and informational booths where I could learn more about the ABS brakes, dual airbags, and “roomier than you would think” interior. I got a free Weezer poster at that show. Well, it said “Weezer” in tiny letters. Mostly had a picture of a car. And the name of a car.
In all honesty, I really wasn’t even all that offended at the Dethkomercial. I was just VERY SURPRISED to see it DURING a metal show. That’s all.Tags: advertising, dethklok, gaming, heavy metal, metalocalypse, music, video games