First and foremost, I AM NOT casting judgement. I am merely expressing my confusion at the fandom of teenage to adult males surrounding My Little Pony: Friendship Is Magic, a cartoon made for little girls. I’ve heard all the arguments. It’s well animated, well voice acted, well written, etc. I agree on all accounts. I still just don’t get it. That said, I have always been of the “Fan and let fan” mindset.
This comic is inspired by (and guest stars) my friend Lar, who I spent last weekend with at New York Comic Con. He was expressing an honest desire to understand the Bronies and what makes them tick (I suspect rainbows and sparkles are involved). Later he tweeted most of what I have portrayed him saying panel 1 and I couldn’t help but think he could have just as easily been talking about Occupy Wallstreet. I think he might have been offering himself as defacto leader if there was no other claim to the throne.
I talked to one of the guys at Hasbro (a Hasbrony?) about the Brony phenomenon. He said their official policy is “we don’t get it, but we love it.” He confirmed my suspicion that they are careful NOT to cater to Bronies with the production of the show or the official merchandise, because it would probably have the opposite effect and drive them away. What they are obsessed with is the show which Hasbro thought it was making for little girls. To alter course now, would likely alienate both core audiences. It was a very enlightening conversation that got me thinking about what happens when you create something and put it out there for mass consumption. The audience you get isn’t always the one you want, but rather the one you deserve.
COMMENTERS: Other than MLP:FiM, are there any shows, movies, or other entertainment products that you’ve enjoyed despite being out of the target demographic (age, gender, etc)? Speaking of Hasbro, when I was a kid I LOVED Jem. I was always too embarrassed to ask for the toys for my birthday. Eventually I got up the nerve and came up with this thing about how I wanted the guy (whatever Jem’s boyfriend’s name was) and I “might as well get the girl to go along with him.” The ruse didn’t work and I remained Jemless.